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Field helps bridge the gap between field teams and management

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Despite continued progress on so many different fronts, there are still a number of gaps that remain in the operations of most businesses today,...
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Walmart CEO Doug McMillon on the Future of Retail After Coronavirus

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A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...
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To Survive COVID, Retailers Need To Embrace Creative Destruction

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“Excess Stores Trigger Shakeout In Overbuilt U.S. Retail Industry.” There’s a headline that won’t shock anyone who hasn’t been living in a shack in a...
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To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
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Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...