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to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
7-steps-to-escape-your-business-slump-and-prepare-for-the-rest-of-the-year

7 Steps To Escape Your Business Slump And Prepare For The Rest Of The...

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It’s been a tough year for many small product businesses. First they had to pivot to selling online only when the pandemic first hit,...
do-this-swot-retail-innovation-required-post-covid-series-2

Do This SWOT-Retail Innovation required – Post COVID Series 2

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With Omni-Channel Strategy paying off for retailers, rethinking the entire retail model holistically with building blocks like brick and mortar sales, curb-side pickups, online...
/always-invest-build-omni-channel-sales-strategy

Always invest & build Omni-Channel Sales Strategy

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Omni-Channel Strategy always pays off. companies who historically invested in an Online and a Brick & Mortar Model came out as winners during COVID19...
preparing-scaling-direct-to-consumer

Preparing & Scaling Direct to Consumer

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In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...