If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...

We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...

Maskup! List of Retailers making facial Masks Mandatory Walmart says shoppers must wear masks inside its stores starting Monday — the largest retailer to join a...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...