Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...

Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...

Are we back to normal? Not quite so, below trends show us a permanent trend that retailers and brands need to adapt in times...

Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....