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Learn from China and Adapt-Post Pandemic Era Series 4
We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...
To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
Re-inventing OOH & Merchandising For Retail Brands
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
Holiday Season 2020, Know your customers
Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...
Sam’s Club unveils pilot where shoppers scan purchases and have items shipped home
For Sam’s Club shoppers, a trip to the store typically means lugging home big and often cumbersome items. A month’s supply of diapers. Lawn...
