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It’s been a tough year for many small product businesses. First they had to pivot to selling online only when the pandemic first hit, then a series of lock downs, and finally 2021 has delivered a mixed bag in terms of online sales.

A distracted customer never makes for great sales in retail, and over the last few months, the customer has been highly distracted as life begins to return to something vaguely resembling normal.

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www.forbes.com

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