Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.

Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...

Dive Brief: Nine out of the world's 10 largest e-commerce companies experienced double-digit revenue growth during the pandemic year of 2020, according to a...