Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

Omni-Channel Strategy always pays off. companies who historically invested in an Online and a Brick & Mortar Model came out as winners during COVID19...

Having the best product on the market and selling it at a competitive price isn’t a guarantee of success in 2020. With in-store private...

World is changing at a very brisk pace, user habits are changing, there are economic and social factors that can have an impact on...