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Preparing & Scaling Direct to Consumer

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In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
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Retailers Get Ready: Survey shows COVID-19 Impact hasn’t disrupted consumer holiday shopping plans

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Radial, the leader in Omnichannel commerce technology and operations, today announced the results of a consumer insights study which surveyed 1,000+ consumers across the...
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Pandemic’s end will bring big change to retail, claims retail strategist

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As the U.S. pandemic restrictions continue to lift and consumers return to pre-COVD-19 behavior, there will be big implications for the retail industry. That's the...
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To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
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Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...