Are we back to normal? Not quite so, below trends show us a permanent trend that retailers and brands need to adapt in times...

It’s no secret that in today’s digital age, data helps drive business results. It provides us with a view into a rich trove of...

With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...

COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...

No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...