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U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Trend: Retailers are embracing fulfillment hubs, saying goodbye to physical stores
The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...
Post-COVID Series – Insights & Trends that will help you Re-Strategize
We are living and operating in very different times, and need to adapt quickly. These are a set of articles that will make every...
How Change Offers New Opportunity for Buying a Business, During and After Covid-19
Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...
To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
