Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...

Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...