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u.s.-retailers-scramble-to-crack-the-code-on-livestream-shopping-events

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...
trend-retailers-are-embracing-fulfillment-hubs-saying-goodbye-to-physical-stores

Trend: Retailers are embracing fulfillment hubs, saying goodbye to physical stores

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The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...
post-covid-series-insights-trends-that-will-help-you-re-strategize

Post-COVID Series – Insights & Trends that will help you Re-Strategize

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We are living and operating in very different times, and need to adapt quickly. These are a set of articles that will make every...
how-change-offers-new-opportunity-for-buying-a-business-during-and-after-covid-19

How Change Offers New Opportunity for Buying a Business, During and After Covid-19

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Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...
to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...