Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...

The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...

No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...

G stands for fifth-generation cellular network technology, the next major development in wireless communications. While companies preach about the 5G “revolution” and governments scramble...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...