We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...

We are living and operating in very different times, and need to adapt quickly. These are a set of articles that will make every...

With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...