COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...

The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...

With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...