Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...

Sales slumps are an unfortunate reality for just about every company that sells products. Whether it’s due to forces beyond your control at the...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...