In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

Back to School No More! With college campuses across the country introducing virtual learning, home goods retailers with a minor in dorm decor are trying...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...

For Sam’s Club shoppers, a trip to the store typically means lugging home big and often cumbersome items. A month’s supply of diapers. Lawn...