Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....

Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...