Sales slumps are an unfortunate reality for just about every company that sells products. Whether it’s due to forces beyond your control at the...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...

COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...

The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...