Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...

A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

How Retailers Compete with Prime Day? Amazon Prime Day starts at 3 a.m. ET Tuesday and lasts through Wednesday. Target will have “Deal Days” and...

Using technology to improve productivity of field rep is key. Repetitive and tedious paperwork should be replaced with modern state of the art retail...