In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

Beauty and bargain retail are poised to be the biggest winners in 2021 as consumers return to brick-and-mortar stores and get comfortable socializing again,...

As the U.S. pandemic restrictions continue to lift and consumers return to pre-COVD-19 behavior, there will be big implications for the retail industry. That's the...