Omni-Channel Strategy always pays off. companies who historically invested in an Online and a Brick & Mortar Model came out as winners during COVID19...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...