Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...

World is changing at a very brisk pace, user habits are changing, there are economic and social factors that can have an impact on...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...

Using technology to improve productivity of field rep is key. Repetitive and tedious paperwork should be replaced with modern state of the art retail...