In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...

E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...

Retailers once limited their acknowledgment of an election cycle are now more proactive in making a difference. A growing number of businesses are entering...

The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...

Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...