World is changing at a very brisk pace, user habits are changing, there are economic and social factors that can have an impact on...

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...

With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...