Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....

Trying to escape or avoid the impacts and implications of the COVID-19 global pandemic is proving for those who might attempt to do so...

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...