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Canadian Online Consumer Trends
Online shopping is changing consumer behaviour is dictating how the landscape pans out. Below are Canadian Online Consumer trends for January to June 2020.
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Recent Posts
Learn from China and Adapt-Post Pandemic Era Series 4
We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...
Sam’s Club unveils pilot where shoppers scan purchases and have items shipped home
For Sam’s Club shoppers, a trip to the store typically means lugging home big and often cumbersome items. A month’s supply of diapers. Lawn...
Preparing & Scaling Direct to Consumer
In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
How Retailers & Sales Brokers can compete this Holiday Season
In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...
