RubenMejia

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

How Retailers Compete with Prime Day? Amazon Prime Day starts at 3 a.m. ET Tuesday and lasts through Wednesday. Target will have “Deal Days” and...

This week’s updates led to a debate over which retail real estate format has a brighter future: strip malls or mall-malls. In one corner...there’s Kohl’s,...

Welcome to the digital revolution: We live in a digital age during which technology is helping to support just about everything we do. We’re...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...