RubenMejia

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...