RubenMejia

Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...

A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...