RubenMejia

We are living and operating in very different times, and need to adapt quickly. These are a set of articles that will make every...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...

Welcome to the digital revolution: We live in a digital age during which technology is helping to support just about everything we do. We’re...

Sales slumps are an unfortunate reality for just about every company that sells products. Whether it’s due to forces beyond your control at the...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...