RubenMejia

In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...

Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....

Using technology to improve productivity of field rep is key. Repetitive and tedious paperwork should be replaced with modern state of the art retail...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

As the U.S. pandemic restrictions continue to lift and consumers return to pre-COVD-19 behavior, there will be big implications for the retail industry. That's the...