RubenMejia

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

Trying to escape or avoid the impacts and implications of the COVID-19 global pandemic is proving for those who might attempt to do so...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...

For Sam’s Club shoppers, a trip to the store typically means lugging home big and often cumbersome items. A month’s supply of diapers. Lawn...

Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...