RubenMejia

The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...

Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

Trying to escape or avoid the impacts and implications of the COVID-19 global pandemic is proving for those who might attempt to do so...

Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...