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RubenMejia

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To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
how-to-use-ai-to-harness-the-power-of-big-data

How To Use AI To Harness The Power Of Big Data

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When customers go shopping, they expect to be able to find the products they want at a convenient location at the right price point....
why-planning-merchandising-is-key-in-post-pandemic-era-post-covid-series-1

Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1

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With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
walmart-ceo-doug-mcmillon-on-the-future-of-retail-after-coronavirus

Walmart CEO Doug McMillon on the Future of Retail After Coronavirus

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A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...
staples-offers-1-billion-for-odps-consumer-unit-in-new-bid

Staples Offers $1 Billion for ODP’s Consumer Unit in New Bid

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Staples made a $1 billion offer to buy rival Office Depot’s consumer business, the latest in its multiyear attempt to consolidate the office-products space. USR...