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RubenMejia

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re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
kohls-ceo-says-off-mall-stores-are-a-strategic-asset-during-the-pandemic

Kohl’s CEO Says Off-Mall Stores Are a ‘Strategic Asset’ During the Pandemic

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This week’s updates led to a debate over which retail real estate format has a brighter future: strip malls or mall-malls. In one corner...there’s Kohl’s,...
/always-invest-build-omni-channel-sales-strategy

Always invest & build Omni-Channel Sales Strategy

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Omni-Channel Strategy always pays off. companies who historically invested in an Online and a Brick & Mortar Model came out as winners during COVID19...
why-every-marketer-should-embrace-data-immediately

Why Every Marketer Should Embrace Data Immediately

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E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...
which-new-dynamics-can-have-an-impact-on-your-retail-distribution-strategy-post-covid-era-series-5

Which New Dynamics Can Have An Impact on Your Retail Distribution Strategy-Post Covid Era...

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World is changing at a very brisk pace, user habits are changing, there are economic and social factors that can have an impact on...