RubenMejia

Impacts of the COVID-19 global pandemic have affected just about every aspect of our lives, turning everything that we’ve always known upside down. For...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...

Having the best product on the market and selling it at a competitive price isn’t a guarantee of success in 2020. With in-store private...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

Omni-Channel Strategy always pays off. companies who historically invested in an Online and a Brick & Mortar Model came out as winners during COVID19...