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COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...

Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...