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U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...
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Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1

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With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
kroger-to-hire-10000-workers-across-its-grocery-brands

Kroger To Hire 10,000 Workers Across Its Grocery Brands

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Kroger announced Monday that it will hold a hiring event on Thursday to fill 10,000 jobs across its businesses. The event will offer virtual and...
retail-is-the-top-advertiser-on-facebook-study-says

Retail is the top advertiser on Facebook, study says

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Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
how-to-save-retails-backtoschool-season

How to save Retail’s Back to School Season

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Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...