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Last year was a challenge like no other for the retail industry. COVID-19 upended people's existence worldwide, threatening human life and undermining the global...

Sales slumps are an unfortunate reality for just about every company that sells products. Whether it’s due to forces beyond your control at the...

We are living and operating in very different times, and need to adapt quickly. These are a set of articles that will make every...

No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...

COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...