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In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...

E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...

We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...