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To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
The-omnichannel-age-is-here

The omnichannel age is here — and it’s expensive

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For most of the industry's life, retail had a plentiful supply of labor for critical tasks that was absolutely free. The source of that...
learn-from-china-and-adapt-post-pandemic-era-series-4

Learn from China and Adapt-Post Pandemic Era Series 4

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We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...
7-steps-to-escape-your-business-slump-and-prepare-for-the-rest-of-the-year

7 Steps To Escape Your Business Slump And Prepare For The Rest Of The...

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It’s been a tough year for many small product businesses. First they had to pivot to selling online only when the pandemic first hit,...
roaring-20s-will-follow-covid-19-pandemic-says-loréal

‘Roaring 20s’ will follow Covid-19 pandemic, says L’Oréal

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The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...