Attractive woman stretching on the beach

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...

Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.

With Omni-Channel Strategy paying off for retailers, rethinking the entire retail model holistically with building blocks like brick and mortar sales, curb-side pickups, online...