Having the best product on the market and selling it at a competitive price isn’t a guarantee of success in 2020. With in-store private...

How Retailers Compete with Prime Day? Amazon Prime Day starts at 3 a.m. ET Tuesday and lasts through Wednesday. Target will have “Deal Days” and...

We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...