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/lego-bets-big-on-irl-experiences-with-new-flagship-store

Lego bets big on IRL experiences with new flagship store

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The closest thing to a live-action Lego movie might just be on a New York City block. Lego’s new NYC flagship, a project that was...
re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
which-new-dynamics-can-have-an-impact-on-your-retail-distribution-strategy-post-covid-era-series-5

Which New Dynamics Can Have An Impact on Your Retail Distribution Strategy-Post Covid Era...

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World is changing at a very brisk pace, user habits are changing, there are economic and social factors that can have an impact on...
roaring-20s-will-follow-covid-19-pandemic-says-loréal

‘Roaring 20s’ will follow Covid-19 pandemic, says L’Oréal

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The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...
why-companies-do-not-adopt-retail-management-solutions

Why Companies do not Adopt Retail Management Solutions?

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Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...