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Back-to-school shopping could reach nearly $33B: Deloitte

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Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...
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How to prepare the holiday season during COVID time

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Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.
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Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1

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With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
how-change-offers-new-opportunity-for-buying-a-business-during-and-after-covid-19

How Change Offers New Opportunity for Buying a Business, During and After Covid-19

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Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...
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‘Roaring 20s’ will follow Covid-19 pandemic, says L’Oréal

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The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...