Omni-Channel Strategy always pays off. companies who historically invested in an Online and a Brick & Mortar Model came out as winners during COVID19...

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

It’s no secret that in today’s digital age, data helps drive business results. It provides us with a view into a rich trove of...

The return policy is the backbone of building online sales, it's time to have a re-look and gain the trust of your customers.

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...