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to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
sams-club-unveils-pilot-where-shoppers-scan-purchases-and-have-items-shipped-home

Sam’s Club unveils pilot where shoppers scan purchases and have items shipped home

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For Sam’s Club shoppers, a trip to the store typically means lugging home big and often cumbersome items. A month’s supply of diapers. Lawn...
do-this-swot-retail-innovation-required-post-covid-series-2

Do This SWOT-Retail Innovation required – Post COVID Series 2

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With Omni-Channel Strategy paying off for retailers, rethinking the entire retail model holistically with building blocks like brick and mortar sales, curb-side pickups, online...
despite-online-growth-stores-will-still-account-for-three-fourths-of-retail-sales-in-2024-forrester-says

Despite online growth, stores will still account for three-fourths of retail sales in 2024,...

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E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...
how-to-use-ai-to-harness-the-power-of-big-data

How To Use AI To Harness The Power Of Big Data

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When customers go shopping, they expect to be able to find the products they want at a convenient location at the right price point....