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to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
beauty-and-bargain-retail-could-be-the-biggest-winners-in-2021-wells-fargo-predicts

Beauty and bargain retail could be the biggest winners in 2021, Wells Fargo predicts

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Beauty and bargain retail are poised to be the biggest winners in 2021 as consumers return to brick-and-mortar stores and get comfortable socializing again,...
increasing-consumer-desire-for-convenience-by-driving-need-to-enhance-shelf-performance

Increasing consumer desire for convenience by driving need to enhance shelf performance

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Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...
do-this-swot-retail-innovation-required-post-covid-series-2

Do This SWOT-Retail Innovation required – Post COVID Series 2

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With Omni-Channel Strategy paying off for retailers, rethinking the entire retail model holistically with building blocks like brick and mortar sales, curb-side pickups, online...
trend-retailers-are-embracing-fulfillment-hubs-saying-goodbye-to-physical-stores

Trend: Retailers are embracing fulfillment hubs, saying goodbye to physical stores

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The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...