Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones...

No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

For most of the industry's life, retail had a plentiful supply of labor for critical tasks that was absolutely free. The source of that...

Omni-Channel Strategy always pays off. companies who historically invested in an Online and a Brick & Mortar Model came out as winners during COVID19...