Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

It’s no secret that in today’s digital age, data helps drive business results. It provides us with a view into a rich trove of...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...

With daily updates on COVID variations still inundating our lives, combined with the vaccination rollout ramping up, retail is seeing more and more promising...