On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...

Despite continued progress on so many different fronts, there are still a number of gaps that remain in the operations of most businesses today,...

Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...