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to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
u.s.-retailers-scramble-to-crack-the-code-on-livestream-shopping-events

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...
how-will-retailers-thrive-in-a-post-covid-world

How Will Retailers Thrive In A Post-Covid World?

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With daily updates on COVID variations still inundating our lives, combined with the vaccination rollout ramping up, retail is seeing more and more promising...
retail-is-the-top-advertiser-on-facebook-study-says

Retail is the top advertiser on Facebook, study says

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Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
These 10 Retailers Are Adding Stores In 2021. Here’s Why

These 10 Retailers Are Adding Stores In 2021. Here’s Why

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Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones...