E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...

Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones...

How Retailers Compete with Prime Day? Amazon Prime Day starts at 3 a.m. ET Tuesday and lasts through Wednesday. Target will have “Deal Days” and...

COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...