Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...

Looking to improve productivity and performance in retail? Artificial intelligence is key. Though most AI deployments tend to be customer facing — offering customers everything...

Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...