If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...

Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...