The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...

Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...

Last year was a challenge like no other for the retail industry. COVID-19 upended people's existence worldwide, threatening human life and undermining the global...

With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...