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U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3
The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...
How to Retain & Acquire Customer To Meet Sales Projections-Post Covid Era Series 6
If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...
To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
How to save Retail’s Back to School Season
Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
