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We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...

The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...

Omni-Channel Strategy always pays off. companies who historically invested in an Online and a Brick & Mortar Model came out as winners during COVID19...

Last year was a challenge like no other for the retail industry. COVID-19 upended people's existence worldwide, threatening human life and undermining the global...

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...