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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...

Having the best product on the market and selling it at a competitive price isn’t a guarantee of success in 2020. With in-store private...

The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...

Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...