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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...

E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...

Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...

For most of the industry's life, retail had a plentiful supply of labor for critical tasks that was absolutely free. The source of that...

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...