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US Elections, Retailer Vote First!

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Retailers once limited their acknowledgment of an election cycle are now more proactive in making a difference. A growing number of businesses are entering...
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How Retailers & Sales Brokers can compete this Holiday Season

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In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...
post-covid-series-insights-trends-that-will-help-you-re-strategize

Post-COVID Series – Insights & Trends that will help you Re-Strategize

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We are living and operating in very different times, and need to adapt quickly. These are a set of articles that will make every...
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Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
how-to-retain-acquire-customer-to-meet-sales-projections-post-covid-era-series-6

How to Retain & Acquire Customer To Meet Sales Projections-Post Covid Era Series 6

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If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...