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U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Post-COVID world will result in massive shifts in consumer behaviour and the need for...
Impacts of the COVID-19 global pandemic have affected just about every aspect of our lives, turning everything that we’ve always known upside down. For...
Want To Prevent Sales Losses? Follow These 5 Steps
Sales slumps are an unfortunate reality for just about every company that sells products. Whether it’s due to forces beyond your control at the...
Re-inventing OOH & Merchandising For Retail Brands
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
Bringing The Mall Experience Online: Shopping Centers Go Digital
Bal Harbour Shops, the luxury shopping center in suburban Miami that has been called the fanciest mall in America, now has a way for...
