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It’s no secret that in today’s digital age, data helps drive business results. It provides us with a view into a rich trove of...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...

Sales slumps are an unfortunate reality for just about every company that sells products. Whether it’s due to forces beyond your control at the...

E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...

We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...