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re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
want-to-prevent-sales-losses-follow-these-5-steps

Want To Prevent Sales Losses? Follow These 5 Steps

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Sales slumps are an unfortunate reality for just about every company that sells products. Whether it’s due to forces beyond your control at the...
post-covid-world-will-result-in-massive-shifts-in-consumer-behaviour-and-the-need-for-predictive-analytics

Post-COVID world will result in massive shifts in consumer behaviour and the need for...

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Impacts of the COVID-19 global pandemic have affected just about every aspect of our lives, turning everything that we’ve always known upside down. For...
u.s.-retailers-scramble-to-crack-the-code-on-livestream-shopping-events

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...
These 10 Retailers Are Adding Stores In 2021. Here’s Why

These 10 Retailers Are Adding Stores In 2021. Here’s Why

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Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones...