We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...

No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...

E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...

The retail is reopening all over North America, and there are new sets of rules in place for opening, it’s not working as usual...

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...