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to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
sams-club-unveils-pilot-where-shoppers-scan-purchases-and-have-items-shipped-home

Sam’s Club unveils pilot where shoppers scan purchases and have items shipped home

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For Sam’s Club shoppers, a trip to the store typically means lugging home big and often cumbersome items. A month’s supply of diapers. Lawn...
/lego-bets-big-on-irl-experiences-with-new-flagship-store

Lego bets big on IRL experiences with new flagship store

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The closest thing to a live-action Lego movie might just be on a New York City block. Lego’s new NYC flagship, a project that was...
re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
coach-owner-tapestry-sales-in-north-america-return-to-pre-pandemic-levels-retailer-swings-to-profit

Coach owner Tapestry sales in North America return to pre-pandemic levels, retailer swings to...

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Coach owner Tapestry said Thursday that its fiscal third-quarter sales in North America returned to pre-pandemic levels, as demand for luxury goods rebounds from...