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holiday-season-2020-know-your-customers

Holiday Season 2020, Know your customers

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Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...
The-omnichannel-age-is-here

The omnichannel age is here — and it’s expensive

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For most of the industry's life, retail had a plentiful supply of labor for critical tasks that was absolutely free. The source of that...
/lego-bets-big-on-irl-experiences-with-new-flagship-store

Lego bets big on IRL experiences with new flagship store

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The closest thing to a live-action Lego movie might just be on a New York City block. Lego’s new NYC flagship, a project that was...
why-planning-merchandising-is-key-in-post-pandemic-era-post-covid-series-1

Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1

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With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...