Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...

Inflation surged in June at its fastest pace in nearly 13 years amid a burst in used vehicle costs and price increases in food...

Are we back to normal? Not quite so, below trends show us a permanent trend that retailers and brands need to adapt in times...