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to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
3-ways-to-improve-productivity-and-increase-revenue-in-retail

3 ways to improve productivity and increase revenue in retail

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Looking to improve productivity and performance in retail? Artificial intelligence is key. Though most AI deployments tend to be customer facing — offering customers everything...
field-helps-bridge-the-gap-between-field-teams-and-management

Field helps bridge the gap between field teams and management

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Despite continued progress on so many different fronts, there are still a number of gaps that remain in the operations of most businesses today,...
re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
big-changes-coming-for-canadian-grocery-in-2021-and-beyond-expert

Big Changes Coming for Canadian Grocery in 2021 and Beyond: Expert

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Trying to escape or avoid the impacts and implications of the COVID-19 global pandemic is proving for those who might attempt to do so...