On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

Using technology to improve productivity of field rep is key. Repetitive and tedious paperwork should be replaced with modern state of the art retail...

When customers go shopping, they expect to be able to find the products they want at a convenient location at the right price point....