Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

The retail is reopening all over North America, and there are new sets of rules in place for opening, it’s not working as usual...

Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...