In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

The retail is reopening all over North America, and there are new sets of rules in place for opening, it’s not working as usual...

If you're selling various products at multiple locations in different geographies, how do you know which stores have set up displays to create the...