Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...

The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...