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Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3

Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3

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The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...
The-omnichannel-age-is-here

The omnichannel age is here — and it’s expensive

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For most of the industry's life, retail had a plentiful supply of labor for critical tasks that was absolutely free. The source of that...
how-to-retain-acquire-customer-to-meet-sales-projections-post-covid-era-series-6

How to Retain & Acquire Customer To Meet Sales Projections-Post Covid Era Series 6

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If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...
to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
to-survive-covid-retailers-need-to-embrace-creative-destruction

To Survive COVID, Retailers Need To Embrace Creative Destruction

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“Excess Stores Trigger Shakeout In Overbuilt U.S. Retail Industry.” There’s a headline that won’t shock anyone who hasn’t been living in a shack in a...