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preparing-scaling-direct-to-consumer

Preparing & Scaling Direct to Consumer

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In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
u.s.-retailers-scramble-to-crack-the-code-on-livestream-shopping-events

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...
re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
canadian-online-consumer-trends

Canadian Online Consumer Trends

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Online shopping is changing consumer behaviour is dictating how the landscape pans out. Below are Canadian Online Consumer trends for January to June 2020. Storecheck...
beauty-and-bargain-retail-could-be-the-biggest-winners-in-2021-wells-fargo-predicts

Beauty and bargain retail could be the biggest winners in 2021, Wells Fargo predicts

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Beauty and bargain retail are poised to be the biggest winners in 2021 as consumers return to brick-and-mortar stores and get comfortable socializing again,...