Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

It’s been a tough year for many small product businesses. First they had to pivot to selling online only when the pandemic first hit,...

Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...