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Retailers once limited their acknowledgment of an election cycle are now more proactive in making a difference. A growing number of businesses are entering...

COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...

We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...

E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...