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Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
why-planning-merchandising-is-key-in-post-pandemic-era-post-covid-series-1

Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1

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With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
3-ways-image-recognition-is-helping-to-boost-retail-sales

3 Ways Image Recognition is Helping to Boost Retail Sales

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If you're selling various products at multiple locations in different geographies, how do you know which stores have set up displays to create the...
post-covid-world-will-result-in-massive-shifts-in-consumer-behaviour-and-the-need-for-predictive-analytics

Post-COVID world will result in massive shifts in consumer behaviour and the need for...

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Impacts of the COVID-19 global pandemic have affected just about every aspect of our lives, turning everything that we’ve always known upside down. For...
learn-from-china-and-adapt-post-pandemic-era-series-4

Learn from China and Adapt-Post Pandemic Era Series 4

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We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...