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For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...

Sales slumps are an unfortunate reality for just about every company that sells products. Whether it’s due to forces beyond your control at the...

We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...

A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...

Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...